Innovationwithin the Music Industry Dissertation

Innovationwithin the Music Industry - Dissertation Example Compared with rock music, reggae music basically inverted the role of bass and guitar: the former was the lead, the latter beat the typical hiccupping pattern. The paradox of reggae, of course, is that this music "unique to Jamaica" is actually not Jamaican at all, having its foundations in the USA and Africa. (.www.history-of-rock-music.com/age/Reggae.php - 6k -) Post World War II saw the emergence of various Caribbean music forms, notably steel-pan music of Trinidad and Tobago. In the late '40s and early '50s, Jamaican musicians began combining the steel-pan and calypso strains with an indigenous mento beat (e.g. Harry Belafonte - Jamaica Farewell). During the 1950s Jamaican youth was turning away from the American pop foisted on them by Radio Jamaica Rediffusion (RJR) and the Jamaican Broadcasting Corporation (JBC). Weather conditions permitting they listened instead to the sinewy music being played on New Orleans stations or Miami's powerful WINZ, whose playlists included records by Amos Milburn, Rosco Gordon, and Louis Jordan. Significant New Orleans artists of the time included Fats Domino, Jelly Roll Morton, Champion Jack Dupree, and Professor Longhair. It is surmised that the delay effects which are an important part of the reggae/dub sound may have initially been inspired by the oscillations in the signal from these far away radio stations. During this period, Jamaican bands began covering U.S. R&B hits, but the more adventurous took the nuts and bolts of the sound and melded them with energetic jazz conceits - particularly in the ever-present horn section - and emerged around 1956 with a hybrid concoction christened ska. Ernest Ranglin, the stellar jazz-rooted Jamaican guitarist who backed up the Wailers on such ska classics as "Love and Affection" and "Cry to Me," says that the word was coined by musicians "to talk about the skat! skat! skat! scratchin' guitar strum that goes behind." Practically overnight, ska spawned a major Jamaican industry, the Sound System, whereby enterprising record shop D.J.'s with reliable U.S. connections for 45's would load a pair of hefty P.A. speakers into a pickup truck and tour the island from hilltop to savanna, spinning the latest hits. D.J.'s also gave themselves comic book nom de plumes like Prince Buster and Sir Coxsone Downbeat.  

Hindustan unilever limited

Hindustan unilever limited Hindustan Unilever Limited Hindustan Unilever Limited (HUL) is Indias largest fast moving consumer goods company, with leadership in Home Personal Care Products and Foods Beverages. HULs brands, spread across 20 distinct consumer categories, touch the lives of two out of three Indians. Hindustan unilever limited is one of Indias (FMCG) fast moving consumer goods company and have brands like Lifebuoy, Lux , Surf Excel, Rin, Wheel, Fair Lovely, Ponds, Sunsilk, Clinic, Pepsodent, Close-up, Lakme, Brooke Bond, Kissan, Knorr , Kwality Walls are household names across the country and other products such as soaps, detergents, personal products, tea, coffee etc The mission that inspires HULs over 15,000 employees is to add vitality to life. With 35 Power Brands, HUL meets every day needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. It is a mission HUL shares with its parent company, Unilever, which holds 52.10% of the equity. A Fortune 500 transnational, Unilever sells Foods and Home and Personal Care brands in about 100 countries worldwide. MISSION Unilevers mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. CORPORATE MISSION Unilevers mission is to add Vitality to life. We meet everyday needs for nutrition; hygiene and personal care with brands that help people feel good, look good and get more out of life. Our deep roots in local cultures and markets around the world give us our strong relationship with consumers and are the foundation for our future growth. We will bring our wealth of knowledge and international expertise to the service of local consumers a truly multi-local multinational. Our long-term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively, and to a willingness to embrace new ideas and learn continuously. To succeed also requires, we believe, the highest standards of corporate behaviour towards everyone we work with, the communities we touch, and the environment on which we have an impact. This is our road to sustainable, profitable growth, creating long-term value for our shareholders, our people, and our business partners. MARKETING OBJECTIVE The marketing objective is to establish the company as an expert in the marketplace .Lux has to establish an expert in the marketplace. Lux has to establish itself as a leader in the market. To accomplish this objective, customers must faith on its products. Objective metric :-To extend the business. To accomplish this marketing objective .Lux must have to tie-ups some other branded (Foreign) company and produce very good quality products. People know about at least more countries and use it. SWOT ANALYSIS Strengths Company has advanced technology and well skilled professionals. The new Lux face wash is a high quality product in term of skin problems and protection. The target market is educated, professionals and belongs to premium and middle class Company totally owned, systematic distribution network, transparent communication system. Weakness Competitors have strong promotional activities. Imported brands also available in the markets. Customers are offered better alternatives by the competition. Opportunities Population expands at a rapid rate. Consumers are becoming more quality conscious. Rural areas are a large prospective market where they can introduce lux face wash. Customer base is increasing with effective marketing. Threats Political and Economical factors. Partial Government policies. High rate of competition. Local and foreign competitors INTRODUCTION TO LUX Lux Soap came into existence in 1964. Lux occupies a large market share in the Pakistani soap market as well as the international arena. The new Lux, with the sunscreen formula, is targeted to a different market segment as compared previously to previous Lux. Lux is the first brand to bring the sunscreen concept in soap industry. Lux plans to cater to all these customers. Beauty begins with Lux. The strategy that is used by lever brother for their lux sunscreen is on specific product Benefits strategy as the lux sunscreen promotes Sun Protection benefit as well as beauty .Lux sunscreen revolves around the slogan that is:Lux Sunscreen. Lux Soap came into existence in 1964. Subsequently it was launched in the US in 1916, and marketed as laundry soap targeted specifically at delicates. Lever Brothers encouraged women to home launder their clothes without fear of satins and silks being turned yellow by harsh lyes that were often used in soaps at the time. The flake-type soap allowed the manufacturer some leeway from lye because it did not need to be shaped into traditional cake-shaped loaves as other soaps were. The result was a gentler soap that dissolved more readily and was advertised as suitable for home laundry use. Lux is currently a product of Unilever. The name Lux was chosen as the Latin word for light. Lux toilet soap was introduced as bathroom soap in the US in 1925 and in the UK in 1928 as a brand extension of Lux soap flakes. Subsequently Lux soap has been marketed in several forms, including hand wash, shower gel and cream bath soap. Lux soap was launched in India in 1929. The very first advertisement in 1929 featured Leela Chitnis as its brand ambassador. It was branded in India as the beauty soap of film stars. Delight to the senses: Everything about the brand from the look and feel of the products and packaging to the subtle fragrances is a delight to the senses. In fact, Lux has been making waves since 1924, when it launched the worlds first mass-market beauty soap at a fraction of the cost of some expensive brands. How it all started Lux was first introduced as toilet soap in 1925. Produced by Lever Brothers, it arrived in the UK in 1928, offering people a chance to pamper themselves for a modest price. From the 1930s right through to the 1970s, Lux soap colours and packaging were altered several times to reflect fashion trends. In 1958 five colours made up the range: pink, white, blue, green and yellow. People enjoyed matching their soap with their bathroom colours. In the early 1990s, Lux responded to the growing trend away from traditional soap bars by launching its own range of shower gels, liquid soaps and moisturising bars. Lux beauty facial wash, Lux beauty bath and Lux beauty shower were launched in 1992. In 2004, the entire Lux range was relaunched in the UK to include five shower gels, three bath products and two new soap bars. 2005 saw the launch of three exciting new variants with dreamy names such as Wine Roses bath cream, Glowing Touch and Sparkling Morning shower gels. PRODUCTS OF LUX Top of Form Lux Bath Glowing Touch Lux Bath Shimmering Sea Refreshing Foam Bath Lux Bath Wine Roses Lux Heavenly Milk Indulging Cream Bath Lux Light Reflect Body Moisturiser Lux Liquid Hand Wash Heavenly Milk Lux Liquid Hand Wash Shimmering Sea Lux Nutri Pearls Body Moisturiser Lux Oils of the Orient Pampering Cream Bath Lux Shower Cream Heavenly Milk Lux Shower Cream Oils of the Orient Lux Shower Gel Nutri Pearls Lux Shower Gel Shimmering Sea Lux Shower Gel Summer Massage Lux Shower Gel Wine Roses Lux Shower Glowing Touch Lux Shower Sparkling Morning Lux Soap Bar Silky Touch Lux Soap Creamy Perfection Lux Soap Marine Massage Bottom of Form LAUNCHING OF LUX FACE WASH We are proud to propose a new range of deodorant protection brings you incredible natural effectiveness that is kind to both you and environment. This year launch of the new variant lux faces wash, with the baseline FEEL FRESH to communicate its positioning. It addresses towards the need for removing unnecessary dirt and feels your skin soft and fresh through the unique proposition of FACE WASH. Today in the market, lux has three distinct variants, Lux deo, beauty soap, creams continues to operate in the healthy skin category. Lux soaps are the strongest player in freshness category. This is a natural extract recommended by a professional dermatologist in Arizona, U.S.A. It was already approved for safety and hygene.Lux Face Wash is the latest offer from the HUL. This latest Face wash is based at make your skin free from dirt and feels fresh and soft skin. It comes for oily skin. Product profile Lux Face Wash the first step in facial care for soft, smooth skin. For clean and soft skin that glows suitable for all skin-types. How it works: Thoroughly cleanses without leaving slippery feeling on skin. Cleans skin 100% soap free formula with rich lather penetrates and removes deep rooted dirt, leaving your skin cleaner and smoother. Gentle on skin. Active Cleansing System cleans gently and cares for your skin better than soap. Results: Clean, soft, glowing skin. Usage: Splash faces with water and apply face wash on face and neck. Rinse off. Pat dry. If face-wash gets into your eyes, rinse well with water. Soap free washing preparation with organic surface active agents. Key Ingredients: Glycerin, Sodium Lareth Sulphate, Tocopheryl Acetate (Vitamin E Acetate). PRICING Unilever claims to practice value based pricing in which the customer perception of the products price provides a starting point for developing the marketing mix of the product. The research department determines this price usually by using focus groups. The primary importance of this value based pricing is that the product demand will be much higher if its price is in line with the customers perception of its value. One crucial concern for value based pricing is strict management of cost in order to be able to make a profit at the value based price. After the initial price is determined Unilever then uses target costing in order to achieve the required profits. With the marketing plan now being termed as Annual contact the importance of meeting the profit margin requirements has increased. Target costing thus provides as essential tool to manage cost effectively. The characteristics of monopolistic competition typifying the market set the threshold for pricing. This market over a range of prices. The key element is differentiation which allows the sellers to gain market share in contrasts to competitors. Last year lakme, Himalaya, Ponds revised their prices which has increased the prices of their face wash considerably but lux has maintained its price and their prices are much lower than Ponds, lakme. Being a poor country people go for products which are within the range of Rs 50. Promotion LUX has been closely identified by its innovation, which is reflected in its promotions. It was the first brand of this category that comes up with an idea of creative offers like gold coins and pendants in soap. After getting a good response from these offers they started new offers to increase the sales like, Buy1 Get 1 Free. LUX advertising always had a strong impact on customers by carefully choosing the elements which reflect aspects of the brand. No wonder then, the commercials featuring of celebrities like, Hema Malani, Aishwarya Rai and kareena Kapoor makes the Lux very famous among womens and this creates an curiosity in the mind of girls for using the product. The confidence that advertisement shows were closely connected to the properties of the Lux product. The lux face washes targets audiences in the markets of India that has appealed for only girls. The current advertising reinforces this bond and the fact that lux has provided protection over the years. STEPS IN LAUNCHING OF FACE WASH HUL want to launch a new product of lux into market. This time company is launching lux face wash with different fragrances for girls facing problem of oily skin They had done homework and decided exactly what to offer and how to generate sales. It is very difficult to increase sales because these days large number of products were launched everyday and there is very tough competition in market. So for this there is a proper procedure to launch product in the market and defined a proper procedure of launching a new product in the market. Lux face wash is the brand extension of the lux range and it will provide benefit in the success of the product. These are the following steps kept in mind. 1. Identifying the competitors: Before launching the product a proper market study must be done to know the competitors in the market and their strategies. There are various competitors of HUL in market offering large range of products like lakme, ponds, Himalaya etc. So for this there is a need of market survey and have to take a serious look at competitors by doing the proper SWOT (strengths, weaknesses, opportunities and threats) analysis. By doing swot analysis strategies and target market of competitors will come to know and helps in making the policies to compete with them. As HUL is launching face wash under the brand name LUX it is important to know the products offered in the market by competitors. There are various products like ponds, lakme etc offered by competitors but if new product or service is entirely unique and without any competition, its important to put product according to the customers prospective .Once it is decided whom will be competitors, review their mar keting strategy, including their ads, brochures and websites and target market after all the process it is to be evaluated how new product will stand up against other products. 2. Target the customer. To successfully launch a new product with minimum financial outlay, its essential to focus exclusively on those customers who are targeted according to the different segments. These customers may be those peoples currently buying something else and can appreciate the additional features of new product offered to them. So for targeting the market there must be a proper segmentation according to age, sex, preferences etc. There will be a proper positioning of product in the mind of the customers. The main target customer of the lux face wash is girls. 3. Define marketing strategy and techniques. After defining the target customer, sales and marketing channels also must be decided. It must be decided whether to do distribute through internet or dealers .Generally, multichannel marketing achieve the greatest success .It is necessary to know target customer and target market. Suppose your strategy is to market a low-cost customer you might choose traditional direct marketing sales as your primary channel. The trend from traditional strategies based on personalization, rather than generalization approaches integrated. If you want to target high cost customer you might use traditional as well as modern techniques to distribute the products. HUL involve the whole organization, because it needs both internal and external communications to identify the strategy and direction of the organization. 4. Test concept and marketing approach. With all the efforts and money it takes to bring a new product to market, it is foolishness to rush to the launch phase before testing your product. Its best to examine product, marketing message and marketing materials offered by the company. Before launching the product it is to be tested whether the product will be accepted by the customer or not. Only after testing is complete, company should proceed to the final creation of marketing approach and strategy. 5. Positioning:-Positioning is the art of designing the companys offer and image to occupy a place in the mind of the target customers. The goal is to locate the brand in the mind of consumers to maximize the benefits of the firm. Positioning starts with a product. Therefore it is important to develop approach in order to obtain a brand image, target the market and to position the LUX deo to their respective target markets. The present report focuses on the explanation of the promotional, marketing mix and business strategy. 6. Roll out campaign. Campaign often plays a vital role in the launch of a product. There are various ways of campaign like through advertisement, events, public relations etc .But no matter what publicity route you choose, first make sure your product is ready and available for purchase in order to maximize returns. And other marketing efforts should follow closely on the press roll out. Monitor the results of all media, and in the first weeks and months, be prepared to adjust campaign to take advantage of what is working best. Company must hold various promotional events, advertisements for the promotion of the product. As HLL is launching the deo there must awareness and availability of the product in market which is only possible by promotional campaign. All the Medias like newspapers, TV, radios; internet etc must be used for the promotion of the product. 7. Launch of the product: After a proper campaign process it is to be decided about the launch of the product keeping in mind the various concepts of marketing mix. A proper process must be followed keeping in mind the 4ps price, place, product, promotion .when all is set launch product by handling an inaugural ceremony. 8. Taking the feedback from customer:- work doesnt ends after launch of the product now its time to take feedback from customer about the product. Feedback will tell whether the product is successful or not. Company will also come to know about the need of customer and can review the product. Feedback is necessary because by this it can be specified that what consumers want and what they are getting. It will also help in the launching of new product. 9. Know your products lifecycle. The campaign which is used during the introduction phase of product launch will need to be updated as product matures. It is needed to monitor the marketing results carefully and record the results that will indicate when its time to revise the product, media message for generating the higher revenue. This is needed because every product reaches the maturity stage where revenue generations decrease and its time to review the product. MARKET GROWTH OF FACE WASH This graph shows the market growth of the product after the one month of launch up to the fifth month. According to this market survey products market share increases rapidly but due to tough competition in the market it starts declining at the ending of second month. Graphic representation of product growth But after the end of the third month sales increases due to the quick response of the company.HUL increases the sales promotion of deodorant creates awareness in the market. Due to this there is increase in the sales and remain constant up to fifth month. This shows that after launching the product job doesnt ends product but it needs regular promotion in case of new product. After examining the market cause of decline in the growth of product indicates that it is caused by due to the decrease in the price of the other companys product. So here HUL reduces its products prices and records increase in the growth rate and maintained it. Market survey is must in todays competitive world because market trends keep on changing regularly so thats why its necessary. Evaluation and control Evaluation is main part how we done all the things market research , knowledge about competitors strategy target market product promotion evaluation and good control over all these activities are very essential. Responsible Management Responsibility management solves most of important problem faced by system administrator. Employees should have proper responsibility about management. Place Distribution: Place and distribution channels play an important role of product. IMPLEMENTATION OF TIME TABLE 1. The company plans to more market shares at the end of 2010. 2. The company plans to have secured selling in each region of the country even abroad i.e. global market. SUMMARY HUL has to sale its new product LUX face wash throughout the country and also target the new entry. For this HUL has to set quarterly and yearly sales target and actual sales will be compared to these quarterly plans One major concern is that the current financial strategy of supporting. We have to new business by personal funds. Finally we have to utilize all marketing plans.

Weather and Technology Essay -- essays papers

Weather and Technology Weather has been almost an unpredictable element that the world faces every day. Predicting weather has almost been impossible until technology came into the picture. There have been big technological breakthroughs with satellites and radars that help forecasters predict future weather conditions all around the world. Technologies has advanced throughout the years and are continuing to become more advanced today. Technology has helped scientist understand the most dangerous natural disasters in the world to help protect the public and allow society get to a safe location when the time is necessary. Radar, stands for Radio detection and ranging. Radar transmits microwaves in a focused beam. The microwave energy bounces off of its primary object and returns as data to be measured (Weather Questions 1). Radar then will send pulses of energy, rather than a continuous signal, which it will then measure how far away the object was when the microwaves reflected off of it. Combined with the radar's ability to scan up and down and in a circular motion which allows the radar to detect elements in all directions, modern radars can measure three dimensionally and up to one hundred miles from the radar(Weather Questions 2). The development and advancement in the radar has progressed the ability to learn more about weather and its developments. As radar continually develops and becomes more advanced, the more likely scientist will be able to understand and predict the future directions and outcomes a storm may have. Weather satellites have been our eyes in the sky for more than 40 years. Weather satellite images showing the advanced weather fronts are regular elements of the news station. Satellites give ... ...fely make it through a snowstorm. Technology has effectively improved the predictions and understanding of very serious natural disasters and storms. Radars and Satellites have greatly helped scientists predict the pathways of storms and weather fronts. Due to the advancement of technology scientists have started to learn and understand the devilments and anatomies of the most feared natural disasters such as Hurricanes, Tornadoes, and Snowstorms. Scientist’s predictions and discoveries have helped the public get into a safer location. Weather technology advanced and is continuing to improve to help prevent casualties and economic loses. Weather Technology has came a long way from the pioneering days of storm predictions, If the technology continues to improve there is a great possibility that the public will become more prepared and damages will be at a minimum.

Bamboozled movies

Bamboozled is one of the funniest and interesting satirical black movies that had been released, during the first quarter of the 20th century in theatres round the United States. In the year 2000, the movie Bamboozled had made its public appearance, under the limited release by New Line Cinema, during the fall of the same year. Essentially, the satirical movie bamboozled is about the modern minstrel television show, on which feature black actors and actresses wearing blackface makeup.In addition to this, the movie Bamboozled tells about an opposing argument, straightforward to the broad success of the minstrel show in television, despite the on going campaign to fight racism in the United States. Technically, the word Bamboozle means to purposely puzzled, hoax or mislead. (Holden, p. 1) Shelton Jackson Lee or better known as the movie director â€Å"Spike Lee† is the main person behind the creation of the great black American movie, Bamboozled.As a multitalented film director, producer and actor as he is, Spike Lee single handedly authored and directs the satirical movie Bamboozled, during the fall of 2000. Born on March 20, 1975, the African American Spike Lee is an Emmy and Academy award winner, on which he as well receives various nominations for best American film director, writer, actor and producer. Technically, Director Spike Lee's movies have something to do with race relations: the media’s role in modern or contemporary life: poverty and urban crime: and political controversies or issues.For the movie Bamboozled, director Spike Lee depicts his counter argument over the broad success of minstrel show in television, despite of the fact that the program has racial discrimination on its content. (IMDb. com, Inc. ) In a sense, director Spike Lee was known for his movies that deal with different controversial political and social matter, and his profound thinking to tackle and represent critical issues of the United States society.And also, apa rt from being a movie director, writer and producer, Spike Lee teaches for the college student at Columbia University and New York University for the film production subject. In addition to this, director Spike Lee also work for his own production company, â€Å"40 acres & A mule Filmworks†, on which he produce 35 films already that started way back 1983, including his controversial movie of Bamboozled. (IMDb. com, Inc. ) As an overview, the movie Bamboozled was specifically designed to be humorous, on which the film feature all of its characters in blackface, in all of their performance.In principle, the movie is composed by set of talented African American black artists, from different fields and expertise. Moreover, most of the black icons that appear in the movie as themselves are protesting for the television series, on which they firmly believe, was discriminating in content. In a sense, movie Bamboozled is a film, which various black artists from different profession i n the United States, gathers together and appear in the movie as their selves to show their unified thoughts as black Americans to fight the issue of racial discrimination.In a technical manner, script for the movie Bamboozled was specifically written by Spike Lee to depict how rant and grief the media’s depictions of black American people. (HBS Entertainment, Inc. ) In a brief review on the storyline, the movie Bamboozled tells the narrative of the successful television program, on which the content of the show is depiction of racial discrimination that straightforwardly pertains to the niggers or the black African American.Considered as one of the socially relevant movie, the film Bamboozled by director Spike Lee gives a clear picture of racial discrimination between the black people and white American people. Nevertheless, the movie sends a concrete message to entire American society that as a democratic country, every citizen of the state must have an equal treatment, reg ardless if he or she is a black African American or white people.In a sense, the movie tells how exactly and truly depicts the African black American in most of the successful television show in the United States. Technically, the Bamboozled minstrel show was an American form of entertainment, on which consists of various way form of amusement that are – comic skirts, artistic acts, dancing and music that is normally performed by white American people wearing â€Å"blackface† makeup, as their primary role of entertaining the audience and as the focal point of the entire content of the program.In deeper understanding, the minstrel television show, though entertaining in its nature, the entire content is arguably discriminating, on which the social right of black African American, as the blacks were represented in the shows content in a mocking and disrespecting way of entertainment. Totally, the Bamboozled movie is a firm citation of the determination and the unificatio n of black African American community to fight for their right of fairness as well as equality in the entire American society.Nevertheless, the movies theme is humorous comedy yet was strong way to send a meaningful message for the people of the entire United States. In addition to this, melodrama is another theme of the movie, on which the latter part of the movie depicts heart warming scene. Nevertheless, the movie bamboozled depicts the augmentation of racial discrimination in the Unite State that had been the long time dilemma by most of the black African American.In the movie, the film director Spike Lee uses his profound yet argumentative thought to tackle the controversial issue of media’s discriminating representation of the black African American, in most of the widely accepted and successful television shows in the country. With the exact and proper review of the entire structure of the movie, the film Bamboozled is definitely one of the movies that have social rele vance, on which sends concrete message that is definitely essential to resolve the specific issue of racial disparity.Moreover, the film Bamboozled has its cultural and historical context in its storyline. In the movie, there many scenes to cite for its cultural context, one of those is the depiction of director Lee on the association of all the black people to fight together for their unified goal of racial equality in television programs, as equivalent to the entire American society. The movies cultural context can definitely cited in the film’s socially meaningful message that every American deserves an equal share of treatment in every way, regardless if he or she is a black African American or white native American.Nevertheless, the cultural context of the movie is visibly evident in the entire storyline of the film, on which I gives a clear and fair picture of racial disparity in the American society. The historical context of the movie, on the other hand, is visible on the use or essence of the minstrel show. As a form of entertainment, minstrel show is one of the ancient ways of entertainment that had occurred after the American Civil.With the use of blackface as the primary way of amusement, the historical context of the movie is visibly clear, on which blackface was already use as a form of entertainment in the history racial discrimination in the American society. (NPR. org) In the end, the Bamboozled is one of the socially, culturally and historically relevant movies that fairly tackles the racial disparity issue in America and gives an essential message over the entire society. Nevertheless, this Bamboozled movie of director Spike Lee is a powerful representation of unified black African American society to fight the issue of racial disparity.References S. Holden (2000), Bamboozled (2000): Retrieved May 22, 2008 from http://movies. nytimes. com/movie/review? _r=2&res=9C01E2D9163CF935A35753C1A9669C8B63&oref=slogin IMDb. com, Inc. (2008), Bio graphy for Spike Lee: Retrieved May 22, 2008 from http://www. imdb. com/name/nm0000490/bio HBS Entertainment, Inc. (2008), Bamboozled: Retrieved May 22, 2008 from http://efilmcritic. com/review. php? movie=4502 NPR. org (2008), The Legacy of Blackface: Retrieved May 22, 2008 from http://www. npr. org/templates/story/story. php? storyId=1919122

Behavior Modifying Drugs Essay

â€Å"ADHD is a common behavioral disorder that affects an estimated 8% to 10% of people in the United States† (Kutscher). Boys are about three times more likely than girls to be diagnosed with it, though it is not yet understood why. Children with ADHD generally have problems paying attention or concentrating. They cannot seem to follow directions and are easily bored or frustrated with tasks. They also tend to move constantly and are impulsive, not stopping to think before they act. These behaviors are generally common in children. But they occur more often than usual and are more severe in a child with ADHD. These behaviors that are common with ADHD interfere with a child’s ability to function at school and at home. Adults with ADHD may have difficulty with time management, organizational skills, goal setting, and employment. They may also have problems with relationships, self-esteem, and addictions. Doctors may be too quick in diagnosing the patient with ADHD and prescribing them drugs to treat the problem. This is not the best method all the time, as these drugs have proved to be dangerous and sometimes fatal. The use of behavior modifying drugs should be treated only as a last resort after trying other treatments or alternatives for the problem because of the different risks that come along with the drugs. Children may have a problem that needs to be attended too, but drugs should not always be the first option selected. There are a good percentage of the millions of children in the United States, as well as around the world that suffer from ADHD, enough to be attentive to this disorder. For example, the different types of behavioral problems that are associated with the disease is explained: â€Å"Children suffering from behavioral disorders can exhibit behaviors such as distractibility, lack of focus, anxiety, and hostility† (Chittom). This shows how children may have problems in behavior, and how to notice the indications of ADHD. This also proves how children experiencing symptoms of ADHD may be a distraction in an learning environment and or elsewhere. The disorder might be due to biological means. For instance, in â€Å"Counterpoint: The Risks of Behavioral Drugs Outweigh the Benefits,† Lynn-Nore Chittom says, â€Å" Medical providers believe that the disorder is directly linked to the brain’s inability to properly process serotonin or dopamine† (Chittom). This shows how ADHD is actualized in scientific means. This also evinces the point that it could be a genetic disorder passed down generation to generation to children and is unpreventable in a case such as that. When one’s child has ADHD, they might want the quick scapegoat or in fact want to try a cure the problem as best as possible. But, drugs would not always prove to be the best choice for these parents. This could be seen in â€Å"Counterpoint: The Risks of Behavioral Drugs Outweigh the Benefits,† where drugs can cause even more problems: â€Å"These intense behavioral responses to medications intended to resolve issues such as distractibility, hyperactivity, and impulse control may exchange one challenge for another in the children being medicated† (Chittom). This depicts that by using medications to help the children’s problem it could backfire and create a whole new problem, maybe as or even more severe than the original one. What one might obtain from this is that the use of drugs in efforts of helping children with ADHD might be more problematic than the actual issue to start with. The risks of drugs are very high and may be very harmful to the children prescribed them. In many cases, drugs used to treat ADHD have caused more harm than there intended purpose to help the base problem. As a case in point, Lynn-nore Chittom says, â€Å"Research showed that a group of drugs known as selective serotonin reuptake inhibitors (SSRIs) increased both the incidence of suicide and the potential for suicidal thought among children and adolescents†¦ This is of particular concern based on the fact that some students responsible for school shootings in recent years were known to have been subscribed SSRIs† (Chittom). This indicates that children may be harmed or harmful while taking these types of drugs. This also shows how the children’s minds might be manipulated by these drugs and may cause suicidal tendencies. Expanding on this issue: A drug commonly used to treat attention-deficit hyperactivity (ADHD) disorder in children, teens and adults has been linked to numerous adverse reactions, including suicide attempts, Health Canada has warned. In its adverse reactions newsletter from July 2008, the health agency warns that Atomoxetine (Strattera), a selective norepinephrine reuptake inhibitor, had been linked to 189 reported adverse reactions as of Dec. 1, 2007. Fifty-five of those included suicide attempts, a designation that encompasses non-accidental overdoses, showing suicidal tendencies and experiencing thoughts of self-harm. Twenty-nine of the patients recovered, three had not by Dec. 31, 2007, and one patient died. Data was not available for the remaining 22 patients. (Kutscher) Among the 55 suicide attempts reported in connection with the drug, 43 were among children b etween the ages of 6 and 17. Twelve were among adults ranging in age from 18 to 45. There are also other concerns that come along with the drugs. For instance, in â€Å"Counterpoint: The Risks of Behavioral Drugs Outweigh the Benefits,† Lynn-Nore Chittom states that in addition to the risks of and medical side effects, children may also experience the psychological and emotional stigma of being told they require medication to be â€Å"normal†, children may develop a low or negative self-esteem from being forced to take pills (Chittom). This is inferring that the children’s self image may be lowered and may train them to be unconfident people in life. This also shows how the children might, over time, become dependent on the drugs rather than developing appropriate life skills. Furthermore, the complications are explicated in â€Å"Counterpoint: The Risks of Behavioral Drugs Outweigh the Benefits,† when Lynn-nore Chittom says that parents, teachers, and doctors may be turning to prescription drugs in an attempt to fix emotional problems by medicating them. This could lead to drug abuse later in life, particularly under the pressures of a college workload, a new job, or other life changes (Chittom). There are different, more suitable methods of treating these children with ADHD. These methods include different therapies and contrivances in succeeding the main goal of helping cure the problem. For instance, these therapies are illustrated: â€Å"Beyond good parenting and teaching strategies, agencies that offer outside help through creative therapies should be employed whenever possible†¦ With the help of play therapy, music therapy, art therapy, language therapy, and cognitive-behavior therapy, children can attempt to reach their potential before medication is prescribed† (Chittom). This demonstrates the different approaches of using more natural cure rather than the drug direction. This also shows how the children can reach their full potential before thinking about medications to give them. Equally important, the parental aspect of this problem could be the answer of leading the children in the right direction. For example, how the children could change with the help and support of parents and elders is described: â€Å"Frequently children with ADHD and autism spectrum disorders are intelligent and creative. Rather than medicating the children to make them â€Å"normal†, parents and teachers should explore ways to learn their strengths and challenge the children to excel in their natural talents† (Chittom). This explains how many children with this disorder are usually very talented and intelligent. This also shows how parents and teachers could positively send their lives in the right direction if they are cooperative and encouraging. Moreover, with the right support, these children will feel more accepted and better about themselves, rather than feeling like they are bad unless they are drugged into normality. Some anti-depressants and other behavior modifying drugs may be of great affectivity for some children if one uses them properly and not excessively. In severe cases, children may be greatly benefitted from medications. These may help them perform in school better and allow their behavior to change into a self-controlled and mannerly people. For example, the affects of the drugs are explained: â€Å"These drugs have been hailed as safe and effective miracle drugs†¦ But, critics argue that SSRIs are often given needlessly† (Lee). This shows how if the drugs are not used excessively and given to the right people that actually are in need of them, they may be very effective. When carefully and responsibly prescribed, the medications currently available to treat ADHD have been shown to be extremely effective in reducing symptoms. For instance, the different benefits is described: â€Å"Children with ADHD who are treated with Ritalin demonstrate a greater ability to concentrate in class, engage in fewer impulsive acts, show improvements in the quantity and the quality of their schoolwork, and are better able to interact socially with others† (Lee). This shows how the children while being helped with the medications may perform better in school. This also suggests that the hostile urges are resolutely decreased as the drugs will calm them down. After all other options have been attempted first, drugs should only be prescribed to the children who have not been affected by the previous treatments. Parents and their children should desperately try together for other methods as to solving their behavior problems before turning to drugs. The first response from parents and teachers should be patience and creative behavioral management. The vital methodology in attempt to help children with ADHD is to first look for natural methods, and in the event of failure to see improvements in the children they may be benefitted by the drugs. The children with the extreme cases of ADHD might not have a natural method suitable for them, but usually it may help in a considerable way. On the whole, patience rather than pills can often be the key to solving behavior problems in many children.

Education and Unemployment Essay Essay Example

Education and Unemployment Essay Essay Example Education and Unemployment Essay Essay Education and Unemployment Essay Essay 1. In your ain sentiments. propose how you can pull strings the supply of educational chances as a policy variable. 2. Suggest policy considerations for the authorities in regard to educational enlargements. 3. State the deductions for international giver bureaus. Introduction: Edgar Edwards and Michael Todaro argue that an investing in instruction past the literacy phase is an investing in idle resources. They have some good and bad statements and below. I am traveling to review their statements reviewing their points with the aid of facts. statistics and logical ground. Their chief statement is that an investing in instruction is an investing in idle resources. since the figure of unemployed has been lifting as the figure of people who pursue post-literacy instruction. Argument: The two authors have both good and non so good points in their statement against post-literacy instruction. First. by stating that â€Å"the mean degree of instruction among the unemployed and underemployed appears to be lifting. proposing that the turning investing in educational systems is increasing an investing in idle resources† . it’s really true. The mean figure of people who have pursued instruction higher than the primary school degree. in this instance. the literacy degree. has been lifting over the past few old ages. The tabular array below shows the tendencies. as compiled by Kenya National Bureau of Statistics and UNESCO. | 1999| 2000| 2001| 2002| 2003| 2004| 2005| 2006| 2007| Primary School| 6. 078. 024| 6. 078. 024| 5. 941. 610| 6. 062. 742| 7. 159. 523| 7. 394. 763| 7. 591. 528| 7. 632. 113| 8. 229. 266| Secondary School| 724. 758| 762. 414| 753. 525| 781. 601| 882. 513| 926. 149| 934. 149| 1. 030. 080| 1. 180. 267| TOTAL| 6. 788. 858| 6. 840. 438| 6. 695. 1335| 6. 844. 343| 8. 042. 036| 8. 320. 912| 8. 525. 677| 8. 662. 193| 9. 409. 533| . | 2003| 2004| 2005| 2006| 2007| 2008| 2009| Registration in University| 82. 100| 91. 500| 92. 316| 112. 229| 118. 239| 122. 847| 177. 735| From the tabular array. we can see that as from 2002 when the authorities introduced free primary instruction. the figure of kids enrolled in school sky rocketed. and so did the figure of people who got the opportunity to go to secondary school. Edwards and Todaro besides argue that â€Å"rapid enlargement of formal instruction beyond literacy degrees without constructive attempts to make meaningful employment chances is likely to bring forth political every bit good as educational unrest† . This is so because the figure of people graduating from our universities is higher than the figure of occupations being created in any specific twelvemonth. Politics plays a large function in the educational sector. since the MP’s are the determination shapers and moreso because the corrupt few cut down the financess available for development. or more financess are directed to developed countries instead than to the marginalised so as to assist them develop. Harmonizing to the book â€Å"Education and development in Africa† . it’s stated that so as to better African states. it’s non merely the proviso of instruction that affairs. but besides the quality of it. This is a determiner in the degrees of unemployment. since those from comfortable schools are regarded in higher regard. as compared to those from schools that are non known for academic excellence. even though both campaigners have the same certificates. This consequences in the campaigner from a celebrated school acquiring a occupation. while the other campaigner misses out. making unemployment. Unemployment is†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ while underemployment is†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ . .

King Charles V essays

King Charles V essays During the period of the 15th to 16th centuries, also know as The Beginning of Early Modern Times, strong central governments arose throughout Europe. The rulers of this period have since been coined new monarchs, due to the fact that they encouraged trade, overseas expansion, and made attempts to relieve social distress, unlike their predecessors. King Charles V of Spain was the epitome of what the new monarchies during the 15th and 16th centuries were. Due to lineage, Charles V was the heir of both the royal throne of Spain and the Hapsburg dukedom. He became the King of the Spanish Empire and the Hapsburg territories, which included Austria and Hungary, along with becoming the Holy Roman Emperor. However, holding the land meant nothing to the citizens because he was considered to be an outsider by many, due to the idea that he had been raised in Law Countries and he had brought a large Flemish support with him. Also, because of this dislike, many revolts were brought against, although they were all eventually put down. It is easy to say that Charles was the epitome of new monarch because of the vast territorial holdings that he amassed which required him to spend almost 2/3 of his 40-year reign defending. These holdings included most of Continental Europe west of the Balkans and Poland, except for France. Charles V represents the new monarchs in a number of ways. He had a very strong desire to centralize his government, like the other rulers termed as new monarchs. Charles had captured numerous lands, so it was almost impossible for him to manage all them alone. During the time in which he was away from his throne, he relied on an administrator named Francisco de los Cobos. He was also responsible for the formation of two types of councils. One assumed responsibility of controlling the territories that were taking over during his expansion quests in his empire, and the other was in ch...