Magnolia Essay

In July 1992, Magnolia corporation publicly challenged xemexco marketing corporation markers of zest –o brand juice drinks to match the real fruit content of magnolia fruit drinks and to prove that the zest – o does not use chemical ingredients to preserve their products. Magnolia claim that there is a big difference between real fruit drinks that contains at least 10% real juice and artificial fruit drinks which contain less than 10% and depend more on artificial flavoring and chemical preservatives such as sodium benzoate to keep some products from easily spoiling. You are a marketing manager of zest – o, what would you do to the public challenge of magnolia assuming: a. You don’t have at least 10% juice content b. You have at least 10% juice content A. Accepting the challenge of magnolia knowing that your product doesn’t have at least 10% juice content would be a great factor of slumping your product sales, as a marketing manager of Zest –O I wouldn’t accept the challenge of magnolia because it would lead to downfall of my product Being the marketing manager of Zest-O changing the products name packaging and adding more nutritional content is the best alternative so that the consumers will not focus on the product nutritional content but on the new look of product . B. Accepting the challenge of magnolia would be a great opportunity by increasing the sales of our product in the market by returning the favor in them that what if we prove that our product do have 10 % juice content. Ingredient list is very helpful in determining nutritional content. A lengthy list of ingredients is another clue for the people that our product is not 100 percent fruit juice, but rather a fruit flavored drink or fruit juice blend so that the consumers are aware that our product have at least 10% percent real fruit drink, so they won’t have to worry about our product safety.