Global consumer culture is a beguiling illusion and a gangerous Essay

Global consumer grow is a beguiling illusion and a gangerous fiction for the trade manager - Essay ExampleThe Association of Qualitative Research has defined consumer culture as Consumer culture suggests that consumption - the act of buying goods or services - is a ethnical activity, superstar imbued with meaning and dictated not just by practical or economic factors. Mapping and exploring the business implications of these cultural meanings is one of the principal functions of qualitative grocery store research.By reviewing the above definition we can conclude that cultural set directly influence the consumption patterns of buyers. Therefore, in order to create a world(a) consumer culture it is all important(p) to carry out an in-depth investigation and research of the local traditions, customs, language, heritage, norms, values and ethics of target foreign market in order to maximize the opportunities of success and minimize the risks of failure. In this way, the process of globalization will run across the standards of localization. GLOBAL CONSUMER CULTURE Since late 20th century the world has become a global village. due to faster means of communication, rapid advancement in technology, easy means of transportation and increased supranational business transactions the barriers amongst cultural and regional boundaries are almost eliminated. Over the years the sacred and cultural tolerance among motley societies has increased dramatically and quite a little no longer resist live in metropolitan cities where people from different countries, cultures, societies and political backgrounds live together. ... Due to faster means of communication, rapid advancement in technology, easy means of transportation and increased international business transactions the barriers between cultural and regional boundaries are almost eliminated. Over the years the spiritual and cultural tolerance among various societies has increased dramatically and people no l onger resist living in metropolitan cities where people from different countries, ethnicity, cultures, religions, societies and political backgrounds live together to form one large society which has colors of many a(prenominal) sub-cultures. However, on one hand the idea of global village has played an important role to exact the differences among various segments of society and to provide equal opportunities to everyone irrespective of cast, color, creed, sex or background. But on the otherwise hand, the concept of universal culture is very dangerous as it completely ignores the concept of nationalism and the religious and cultural values the shapes up the national identity of the people in different countries. Therefore, marketers need to debate the pros and cons of entering the foreign market and the barriers to their success. D. ADVANTAGES OF GLOBAL CONSUMER CULTURE According to Scott Gay, (2006) a global consumer is the product of cultural convergence spearheaded by indust rialized nations because the customer choices are becoming alike due to the phenomenon of global village. globalisation offers many advantages to the manufacturers who have potential to market their products on international scale and give their brands a global presence. However, every product cant have global impact. For instance a farmer in Asia can produce wide range of products by full capacity